Recently, some of the textiles sector fortunate contact with entrepreneurs. E-commerce on the textile industry into a talk about the issues. Reality below.
1 comment on the current “network winter” problem? It should be noted: I am not in favor of such a network, said the winter. Network Winter said that the development of e-commerce business is misleading. At first, many people advocate: e net play to do. Call Enterprise Internet gold rush. Now, a group of companies have entered the network. Added to the cold, so while the clouds, while rain, while the wind, while snow, whether for business do? Overall, the e-commerce development is healthy. Of course, the first time, a number of sites engaged in burn Competition, “cloning” foreign model, a departure from the economic laws, has made people realize the ideological understanding of sublimation. Begin the transition to achieve operational and personnel restructuring. Looking back on a walk in the road:
Breakthrough in cloning mode obtained emancipation of Siege;
Breakthrough burn, misappropriating ideas on the progress of knowledge gained;
Breakthroughs do not speak the strategic thinking, tactical design and implementation of internal restructuring and strategic integration;
Breakthrough site began long-term loss of earnings momentum;
In particular, a large number of traditional enterprises, began to kill the main battlefield of e-commerce, a group of wealthy farmers first started to engage in e-commerce, that: China is experiencing a new e-commerce development and energy accumulated before gaining! Therefore, no need to question and sigh! Even without a few drops of rain fall, predicted that the coming cold.
2, the textile companies can not when the “lion of repose,” now's accession to WTO, to tap into e-commerce is a strategic choice! Vibrant, large, open online market is about to unfold in front of Chinese enterprises, Chinese enterprises will get new life on the network and hope. Late last year, the U.S. arrival of online purchasing groups, that is a sign and proof. It shows that large international buyers sourcing from under the net, turned to online procurement.
Currently, the number of textile enterprises, especially to recognize that economic development with the network, bringing this strategic shift in the international commodity markets. International buyers, international business, international procurement groups have online purchase, if we cling tightly traditional markets will naturally less and less customers, less and less business opportunities, business has been increasingly deserted.
Therefore, the textile industry will never do, “repose of the Lion”, was quickly into action. The main battlefield to kill e-commerce. Otherwise, simply can not meet the WTO requirements.
3, the concept behind many companies feel that the Internet no use, how do?
At present, there are indeed quite a number of enterprises is not the Internet. The Internet sector has been saying: that the idea behind Chinese enterprises. I do not agree with that. I understand that this stability key entrepreneurs, reflecting a prudent entrepreneur, a sense of responsibility. Before a business online, there indeed exists, “saw web building but not the order to” question. Invisible effect, trying to chop the duck head money thing, entrepreneurs will not shop and go to the.
At present, some people rely on traditional business e-commerce, there are two major errors.
One is: the e-myth, and that only the returnees, only the Doctor and Master, and only do web pages, people will be programmed to engage in e-commerce. As a result, e-commerce to stay away from the civilian population, away from the traditional medium and small enterprises.
The second is: the e-commerce “sets” of the. That the companies engaged in e-commerce by some people have to “clone” mode to do. They designed a variety of so-called profit model, lying mostly false. It is the first foreign businesses design a better one kind of talent profitable business?
Both misleading and the actual departure from the small and medium enterprises; no good solution to the development of e-commerce idea how the macro and micro docking problem. Therefore, many businesses on the net, build a website. Internet companies that earned, earned. Lost. This is not right. As the network company, to help traditional companies can not fool the traditional enterprise. China has more than 10 million traditional enterprise, which is the basis of our huge e-commerce, a huge customer base.
As an enterprise, but also recognize that electronic commerce is practical, real need to do. You made a web page, like you only bought a ticket to Beijing, a step not go too! This is how OK? Smoke and mirrors, of course, no effect. From the network point of view of economics, e-commerce buyers and sellers not only achieve the shortest and fastest path connected transactions, and e-commerce is to achieve double the efficiency of the motor. However, the motor may start up Caixing ah!
Therefore, e-commerce to the altar, out of misunderstanding. That is towards the popular and mass direction, lower the threshold so that more people come, they combine their business situation and characteristics of micro docking solve the problem, companies see the results, since the welcome. “
4, companies want to build websites, but no doctor, master how to do?
Talent is the future of the Internet economy. Grave shortage of the current network, this is reality. Therefore, all try to steal doctors and masters. I see no need to follow suit grab. Set up a business website does not necessarily have to have doctors and masters. Internet economy and e-commerce is urgently needed talents, is a versatile personnel. This compound is a multi-compound. It includes the knowledge and ability of the compound, high intelligence and wisdom of the composite Industrial High School, should include expertise and marketing capabilities, capital operation ability of the compound: the entrepreneurial skills and international business experience in the complex operation to do. Their online information, should have a strong penetrating power and discretion, to a common information from the Internet excavated “were in” the commercial value of Caixing.
Such people, the best by the internal selection, in practice, Improve. Establish their own network of human resources business.
On the whole, the overall structure of the current network of talent, there are two reasonable:
One is, unreasonable allocation of human resources. Not based on market demand, but demand-oriented technology;
The other, talent structure is irrational. Not formed market-oriented human resource allocation and structural characteristics of incremental personnel. Therefore, the information can not meet the commercial requirements of efficiency increment. Talent will only increase the cost, human capital of the precipitation. Textile enterprises to establish businesses or into e-commerce site, it should pay attention to this.
5, we are a small textile business, how to enter the e-commerce?
Small-scale textile enterprises into e-commerce more efficient and easier. Some people think that “despite the good e-commerce, no money out of people can not. In fact, is totally different. A while ago, around the building in the Harbor, built a large network platform. Using these platforms, we can open to store go online. the sale of the world to do so. In particular, small and medium textile enterprises, a full range, wide variety, many products are the hot international buyers. network to provide SMEs with an equal opportunity and equal development. absolutely no need to How much investment, as long as a computer on-line. you can put our tentacles out to SMEs.
Not long ago, I wrote an article, describes a use of a computer into the popularity of e-commerce, fool-based network marketing software ——” Business Express. ” Article published, received many letters. The new software and new marketing model greatly welcomed by small and medium family. The problem is some of the current half-comprehended Internet companies, in order to give their money to the enterprise many flower ideas, people-unfriendly. A program they are today, hundreds of thousands, a plan tomorrow, the millions. I surveyed a number of Internet companies, they go to business every day, “debut”, he did not done a business on the Internet. I advise you not to listen to these “lobbyists persuaded Road,” the words.
6 textile enterprises into e-commerce, how the leadership of grasping? Grasping what?
I think leaders should seize the two points. First, grasp the soft input, and second, grasping hard put. Soft Input: employees should pay attention to the whole network is awareness, especially e-commerce strategy leadership awareness; OK to tap into the thoughts and e-commerce strategy, selecting the right one entry point, and began composite talents and the backbone of the training. We should get rid of the mystery of the computer, so that ordinary people dare to enter the network space. But also to establish their own network as soon as possible talent.
7, we have units built home, even just a place, what to do next?
Internet access in the enterprise, many companies built a home page on the net, but the effect is not large, this is a business online with a general question. Comrade Mao Zedong, then a famous saying, is to cross the river, we should solve the problem bridges and boats, also, we want to line the Barley, let him grow into wheat, the gold from the Internet to find gold, but also to solve a question of methodology. SMEs into e-commerce, exactly what does?
1) To spotted the direction of confidence.
We know e-commerce is the future direction of development is the golden key to the development by leaps and bounds, is to transform and lead the traditional enterprises, especially SMEs, the rapid development of a strong driving force, we must take as soon as possible prospective ideas, strengthen confidence, to e-commerce, enterprise Internet works, as a major issue of strategic significance.
As for the use of practices and ideas of what each company can choose their own reality and define.
Save resources. As soon as possible domain name registration, domain name is the company's intangible assets, an enterprise accounts in the network thin building. Must be good protection. As the domain name registration, in accordance with international practice, the implementation of the principle of who should register who benefit, so we must quickly hands. If our names are accounted for by others, how that line? !
By boat to the sea. Is to use someone else's boat to install our goods, ready-made website with others, to do our e-commerce. This business is not a big investment, nor a big risk. And can create their own home page and in others to build their own products online house sample room. Such as the network platform for the release of his company, give us a good opportunity to provide such.
Landing on a beach together.
For example Jixian persimmon and chestnut. Wants to invest a great site. Can a few small factories or individual, join forces, register a domain name, make a web page online to occupy a large piece of blue sky, is also a good idea.
Car road occupation. Plain and dry, under the input. Under small repairing a computer can be on the line. In particular, this year's tax department for next year, the VAT declaration to be used for computers, we can ring a spade two, using the computer as soon as possible to business e-commerce started. After the three methods to choose the first method is to run as soon as possible. 1) To select a good site model.
To adhere to the popular Web site would not join without;
To adhere to non-commercial site not join gas;
Multiple charges would not join;
Li Gui lift up sword site would not join the (school name caught here)
The site would not join the buried traps (yellow website link)
8, - e-commerce will give businesses what exactly?
E-commerce and business nature of the Internet, the integration of the spirit. It is just like a strong current, the activation of a nerve of every business. Our operational mechanism and management in concept, personnel structure, market strategy, profit margins have undergone major changes. Not only provide a huge online market, can provide much larger than the traditional trading profits. And give a boon, bringing sales, bringing efficiency, bring benefits, in a word, will make companies reinvent themselves! Right now, many textile enterprises felt the “network to cherry into gold” role. The network felt the huge opportunities for enterprises, and development of hope.
At present, the party and the government requires us to achieve leapfrog development, unconventional development. Small and medium textile enterprises as long as we speed up the pace of development of electronic commerce, bold, and actively explores, the grasp of the new economic era, the golden key to open the door to wealth, they will achieve fruitful results.
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